CUHK Business – July 2022

Our Research


By Prof. Lin, Lisa Ya

Research study finds that digital red packets are most useful as a tool for companies to gain new and retain existing customers when they are allowed to be shared on social media.

Innovation & Technology

By Prof. Wan, Lisa C., Prof. Choi, Sungwoo

CUHK research collaboration with leading robotics pioneer and Hong Kong hotel suggests service robots can help gauge customer satisfaction.

Consumer Behaviour

By Prof. Shen, Hao

CUHK research using Chinese data illustrates that consumers prefer products that elicit competence when comparing to peers who are better off, and vice versa

Economics & Finance

By Prof. Yang, Yang (Zoe)

CUHK research finds that housing price appreciation leads to higher online consumption, less payment hesitation, less order returns and more online shopping activity during work hours.

Our People

Daren Lau (OneMBA 2011): Meeting Market Appetites with a Distinctive Tam Jai Taste

Daren Lau (OneMBA 2011), the Chairman, Executive Director and CEO of Tam Jai International Co. Ltd., has successfully capitalised on an online fad with the noodles shop and turned it into branding gold, catapulting this Hong Kong brand to greater prominence both locally and abroad.

From her BBA, MPhil and PhD studies to her current position as an associate professor at the School of Hotel and Tourism Management, Prof. Lisa Wan’s life has an inextricable connection with CUHK Business School.

Alumni Story

Deric Stephane Toche Foka (MSc in ITM, 2021) is constantly stepping out of his comfort zone to become “existentially flexible” in a rapidly changing world.

Alumni Whereabouts

Living in a digital age, aspiring alumni of the CUHK Business School set eyes on opportunities beyond traditional boundaries and triumph by tapping into rising trends outside of Hong Kong.

Our Happenings

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About CUHK Business

CUHK Business School’s magazine CUHK Business provides a platform to inform readers of selected business topics and school updates through articles written by staff and guest writers. Situated at the world’s doorway to China, with a well developed foundation in business education and research, CUHK Business School has a unique role in nurturing business leaders of tomorrow. We hope you will find the articles interesting and stimulating.