CUHK Business – July 2022
Our Research
Marketing
Research study finds that digital red packets are most useful as a tool for companies to gain new and retain existing customers when they are allowed to be shared on social media.
Innovation & Technology
By Prof. Wan, Lisa C., Prof. Choi, Sungwoo
CUHK research collaboration with leading robotics pioneer and Hong Kong hotel suggests service robots can help gauge customer satisfaction.
Consumer Behaviour
CUHK research using Chinese data illustrates that consumers prefer products that elicit competence when comparing to peers who are better off, and vice versa
Economics & Finance
CUHK research finds that housing price appreciation leads to higher online consumption, less payment hesitation, less order returns and more online shopping activity during work hours.
Our People
Daren Lau (OneMBA 2011), the Chairman, Executive Director and CEO of Tam Jai International Co. Ltd., has successfully capitalised on an online fad with the noodles shop and turned it into branding gold, catapulting this Hong Kong brand to greater prominence both locally and abroad.
Faculty Story
From her BBA, MPhil and PhD studies to her current position as an associate professor at the School of Hotel and Tourism Management, Prof. Lisa Wan’s life has an inextricable connection with CUHK Business School.
Alumni Story
Deric Stephane Toche Foka (MSc in ITM, 2021) is constantly stepping out of his comfort zone to become “existentially flexible” in a rapidly changing world.
Alumni Whereabouts
Living in a digital age, aspiring alumni of the CUHK Business School set eyes on opportunities beyond traditional boundaries and triumph by tapping into rising trends outside of Hong Kong.
Our Happenings
- C-Suite Executives Share Their Leadership Insights at MiM Forum
- Up Close and Personal with the Private Equity Legend Dr. Weijian Shan
- CUHK Business School Launches the Doctor of Business Administration Programme
- CUHK Business School Graduates Top the Chart in the New HKICPA Examinations
- CUHK Business School and INHE Group Join Forces in Alleviating Energy Crisis in Africa
- First in Hong Kong to receive Distinguished Contributions to Accounting Literature Award
Want even more insights? Subscribe to the monthly digest of China Business Knowledge and our biannual CUHK Business School magazine now!
About CUHK Business
CUHK Business School’s magazine CUHK Business provides a platform to inform readers of selected business topics and school updates through articles written by staff and guest writers. Situated at the world’s doorway to China, with a well developed foundation in business education and research, CUHK Business School has a unique role in nurturing business leaders of tomorrow. We hope you will find the articles interesting and stimulating.