The issue of plastic pollution has long raised deafening alarms around the world. Studies have indicated that microplastics can now be found from high up in the clouds to inside our own carotid arteries. In March of 2022, the United Nations (UN) Environment Assembly adopted a resolution in which more than 170 countries pledged to develop an international legally binding instrument by the end of 2024 to put a halt to further plastic pollution. In addition to regulatory efforts by governments, how can the business sector leverage new technologies and innovative thinking to create fresh opportunities to tackle this pressing challenge?