Simon Cheung (IBBA 2003), a passionate enthusiast of history and culture since his childhood days, has held prominent marketing and management positions in several century-old companies, such as the Jebsen Group, Philip Morris and Carlsberg. With a distinguished tenure as the President of North Asia & Pacific for Lee Kum Kee, spanning over a decade, he has now taken on the role of Managing Director at Nestlé Hong Kong Limited, commencing in May 2023.