CUHK Business – January 2025
Our Research
Consumer Behaviour
By Professor Tony Ke, Professor Mandy Hu
Despite their limited product assortment, a new study reveals that small businesses can challenge industry leaders by effectively capturing consumers’ attention.
Innovation & Technology
By Professor Zhou Xiang, Professor Zhang Renyu, Professor Chen Hongfan
A new study finds that consumer-to-consumer platforms can overcome significant cash burns and achieve long-term growth by leveraging scarcity.
Globalisation
Digital platforms are complex and costly ventures for companies. New research highlights strategies to optimise their efficiency in boosting international sales.
Economics & Finance
By Professor Jiang Wenxi, Professor Gao Zhenyu
Certain retail investors fuel daily price changes in emerging stock markets, but these fluctuations may be prone to loss.
Our People
As AI advances, how can leaders leverage it for business growth? What role will humans play in the evolving work landscape alongside AI? Will AI address global challenges or widen the digital divide? Choi Sungwoo, an Assistant Professor of the School of Hotel and Tourism Management, joined Ivan Wong Man-yeung (GBS 2022) and Stephanie Hung King-chung (BBA 1991, DBA student) to discuss the influences of this cutting-edge technology.
Faculty Story
From analysing data to nurturing real estate talent, Dr Ervi Liusman has transformed from a classroom beginner to a beloved educator. Her success springs from empathy, innovation and a vision for cultivating adaptable, sophisticated leaders who are ready for tomorrow’s world.
Alumni Story
As the senior customer & market insights manager, APAC, of Expedia Brands, Rebecca Lao’s (IBBA 2010) expertise lies in data analytics. Her insights play a pivotal role in shaping departmental initiatives, ultimately enriching the overall travel experience for customers.
Alumni Whereabouts
With a shared belief in the transformative power of technology, CUHK Business School alumni in the US, Germany and Singapore refine their industries to better serve their clients and communities.
Our Happenings
- Mr Tan Bingzhao endows named professorship at CUHK Business School
- CUHK Business School hosts inaugural Asian Century Summit 2024
- Mr Albert Ng inspires new undergraduates at inauguration ceremony
- CUHK Business School DBA 2024 cohort embarks on a four-year doctoral journey
- CUHK EMBA ranks world’s 22nd by Financial Times
- CUHK Business School launches Yang Ju-mei Memorial Scholarship
- CUHK Business School partners with Cushman & Wakefield and Standard Chartered
- CUHK Business School reveals insights from Sustainability Indices
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About CUHK Business
CUHK Business School’s magazine CUHK Business provides a platform to inform readers of selected business topics and school updates through articles written by staff and guest writers. Situated at the world’s doorway to China, with a well developed foundation in business education and research, CUHK Business School has a unique role in nurturing business leaders of tomorrow. We hope you will find the articles interesting and stimulating.