Research Seminar

Seminar Coordinators: Prof. Wenxi JIANG and Prof. Zhenyu GAO

Marketing - Overview

The Department of Marketing strives for excellence in the creation and dissemination of business knowledge. This translates into a scholarly environment conducive to nurturing high-quality research and advanced knowledge in diverse topics in the field of marketing. We also offer graduate and undergraduate courses with dedicated emphasis on relevance and quality.

We run courses for the Faculty-wide Integrated BBA Program, in which marketing is one of the most popular concentrations. At graduate level, we provide courses for the Faculty’s MBA and EMBA programs, along with our own MSc, MPhil and PhD programs in Marketing. Our team of dynamic and dedicated academics constantly reviews the curricula for these programs to keep abreast of current developments in the discipline. Through these efforts, we are training our students to be accomplished scholars and 
high-calibre managers.

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