Research Seminar

Seminar Coordinators: Prof. Wenxi JIANG and Prof. Yizhou XIAO

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Hu, Mandy Mantian

Chinese Name: 胡曼恬
Image:
Education: BA (Fudan University); MA (Tufts University); M.Phil. (New York University); Ph.D. (New York University)
Position:

Assistant Professor

Department: Dept of Marketing
Mailing Address: Room 1105, 11/F, Cheng Yu Tung Building; No.12, Chak Cheung Street,
Telephone: (852) 3943 5908
Fax No.: (852) 2603 5473
Email Address: mandyhu@baf.cuhk.edu.hk
Year Joined CUHK: 2012
Research Interest: Word of Mouth; Network Effects, Social Learning, Social Networks; Consumer Behavior in Dynamic Social Settings; Brand Equity
Academic Publications & Working Papers:
Title
Hu, Mantian Mandy, and Russell S. Winer. "The “tipping point” feature of social coupons: An empirical investigation." International Journal of Research in Marketing (2016)
Edited book - Big Data Applications in the Telecommunications Industry (by IGI Global); edited by Ouyang, Ye, Hu, Mantian; ISBN1522517502, 9781522517504
Yang, Sha, Hu, Mandy Mantian, Winer, Russ, Assael, Henry, 2012, An Empirical Study of Word-of-Mouth Generation and Consumption . Marketing Science, vol. 31 no. 6, pp. 952-963
Research Grants:

Principle Investigator, Consumer Buying and Referral of Social Coupons: Modeling Consumer Sequential Choices under Uncertainty and Assurance Contract (Ref. No. CUHK24500214), RGC/ECS, 01/12/2014 – 30/11/2016 HK$523,992

 

Principle Investigator, Consumer Behavior Within a Network: Modeling Network Formation and the Effects of Network Structure (Project No. 14521716), RGC, 01/12/2016 – 30/11/2019 HK$540,000.