Research Seminar

Seminar Coordinators: Prof. Wenxi JIANG and Prof. Zhenyu GAO

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Guo, Liang

Chinese Name: 郭亮
Image:
Education: BA (Peking); MSc (NUS); PhD (California at Berkeley)
Position:

Professor

Department: Dept of Marketing
Mailing Address: Room 1114, 11/F, Cheng Yu Tung Building, No.12, Chak Cheung Street Shatin, N.T., Hong Kong
Telephone: (852) 3943 7830
Fax No.: (852) 2603 5473
Email Address: liangguo@baf.cuhk.edu.hk
Year Joined CUHK: 2014
Biography:
Liang Guo is a Professor of Marketing at Chinese University of Hong Kong. He received a Ph.D. in Business Administration from University of California at Berkeley, and a B.A. in Economics from Beijing University. His research interests include economics of psychology, marketing strategy, industrial organization,...

Liang Guo is a Professor of Marketing at Chinese University of Hong Kong. He received a Ph.D. in Business Administration from University of California at Berkeley, and a B.A. in Economics from Beijing University. His research interests include economics of psychology, marketing strategy, industrial organization, and applied economics. His research work has been accepted for publication at the Journal of Economics and Management Strategy, Journal of Marketing Research, Management Science, Marketing Science, and Productions and Operations Management. He is on the editorial boards of International Journal of Research in Marketing and Marketing Science, and serves as the Associate Editor for Quantitative Marketing and Economics and Management Science. He was named the “MSI Young Scholar” in 2009, and the “Cheung Kong Chair Professor” in 2015.

Research Interest: Economics of Psychology; Marketing Strategy; Industrial Organization; Applied Economics
Academic Publications & Working Papers:
Title
Guo, L., and X. Wu (forthcoming), “Capacity Sharing between Competitors,” Management Science
Guo, L. (2016), “Contextual Deliberation and Preference Construction,” Management Science, 62 (10), 2977-2993
Guo, L., and Y. Wu (2016), “Consumer Deliberation and Quality Signaling,” Quantitative Marketing and Economics, 14 (3), 233-269
Guo, L., (2015) “Inequity Aversion and Fair Selling,” Journal of Marketing Research, 52(1), 77-89
Guo, L., T. Li, and H. Zhang, (2014) “Strategic Information Sharing in Competing Channels,” Production and Operations Management, 23(10), 1719-1731
Guo, L., and X. Meng,(2015) “Digital Content Provision and Optimal Copyright Protection,” Management Science, 61(5), 1183-1196
Guo, L., and G. Iyer (2013), “Multilateral Bargaining and Downstream Competition,” Marketing Science, 32 (3), 411-430.
Guo, L., and J. Zhang (2012), “Consumer Deliberation and Product Line Design,” Marketing Science, 31 (6), 995-1007
Guo, L. (2010), “Capturing Consumption Flexibility in Assortment Choice from Scanner Panel Data,” Management Science, 56 (10), 1815-1832
Guo, L., and G. Iyer (2010), “Information Acquisition and Sharing in a Vertical Relationship,” Marketing Science, 29 (3), 483-506
Guo, L. (2009), “Service Cancellation and Competitive Refund Policy,” Marketing Science, 28 (5), 901-917
Guo, L. (2009), “Quality Disclosure Formats in a Distribution Channel,” Management Science, 55 (9), 1513-1526
Guo, L., and Y. Zhao (2009), “Voluntary Quality Disclosure and Market Interaction,” Marketing Science, 28 (3), 488-501
Guo, L. (2009), “The Benefits of Downstream Information Acquisition,” Marketing Science, 28 (3), 457-471
Guo, L., and J. M. Villas-Boas (2007), “Consumer Stockpiling and Price Competition in Differentiated Markets,” Journal of Economics and Management Strategy, 16 (4), 827-858
Guo, L. (2006), “Removing the Boundary between Structural and Reduced-Form Models,” Marketing Science, 25 (6), 629-632
Guo, L. (2006), “Consumption Flexibility, Product Configuration, and Market Competition,” Marketing Science, 25 (2), 116-130. [Lead Article]
Research Grants:
TitleFundPeriod
The Rationality of Anchoring in Economic Valuations (GRF 14503615) Hong Kong RGC 2015 - 2018
Elicitation Procedures and Preference Reversals: A Rational Approach (GRF 16500614) Hong Kong RGC 2015 - 2017